A contemporary take on classic tortoiseshell. Warm brown tones soften the bold square shape of 10am, making it an easy statement frame that feels both modern and timeless.
Bold square reading glasses | Medium–Large fit
10am is one of our bolder Daily shapes. A strong square frame with a modern, statement feel, designed to stand out without feeling oversized.
With its medium–large fit, 10am suits most face shapes and is particularly well suited to average and wider faces.
Designed in New Zealand and made for everyday wear, with a matte finish, spring-loaded hinges and reading magnification from +1 to +3.
Shape: Square
Style: Bold, modern
Fit: Medium–Large
Best suited to: Most face shapes, particularly average to wider faces
Designed for: Unisex
Reading strengths: +1, +1.5, +2, +2.5, +3
Hinges: Spring-loaded for flexibility and comfort
Designed in: New Zealand
Made with recycled materials
10am frames and lenses are made using recycled materials. Moving forward, all Daily frames and lenses will be made from recycled materials.
It’s a small shift for us, but a clearer future for everyone.
| Shape |
Square |
| Style |
Bold, modern |
| Fit |
Medium–Large |
| Best suited to |
Most face shapes, particularly average to wider faces |
| Designed for |
Unisex |
| Reading strengths |
+1, +1.5, +2, +2.5, +3 |
| Hinges |
Spring-loaded for flexibility and comfort |
| Designed in |
New Zealand |
