A deep blue alternative to classic black. Dark Blue keeps 10am strong and sophisticated while adding just enough colour to make the frame feel different.
Bold square reading glasses | Medium–Large fit
10am is one of our bolder Daily shapes. A strong square frame with a modern, statement feel, designed to stand out without feeling oversized.
With its medium–large fit, 10am suits most face shapes and is particularly well suited to average and wider faces.
Designed in New Zealand and made for everyday wear, with a matte finish, spring-loaded hinges and reading magnification from +1 to +3.
| Shape |
Square |
| Style |
Bold, modern |
| Fit |
Medium–Large |
| Best suited to |
Most face shapes, particularly average to wider faces |
| Designed for |
Unisex |
| Reading strengths |
+1, +1.5, +2, +2.5, +3 |
| Hinges |
Spring-loaded for flexibility and comfort |
| Designed in |
New Zealand |
Made with recycled materials10am frames and lenses are made using recycled materials. Moving forward, all Daily frames and lenses will be made from recycled materials.
It’s a small shift for us, but a clearer future for everyone.
